We need more income
Create more financial breathing room for your club
For many grassroots clubs, membership fees only stretch so far.
Costs keep rising, fundraising can feel inconsistent and relying too heavily on one source of income makes long-term planning difficult.
Grants and sponsorship opportunities are out there, but many clubs struggle to find the time, or have the knowledge or structure needed to make the most of them.
Thrive4Grassroots helps clubs strengthen fundraising, sponsorship and income planning, so they can create more stable and sustainable income across the club.
Does your club have enough financial breathing room to help keep the cost of joining low, and enough reserves ‘just in case’?
Find out where new income opportunities may exist for your club and get practical next steps to help build stronger financial stability long term.
Sound familiar?
We’re constantly trying to keep costs down because most of the club still relies on subs and the odd fundraiser bringing money in.
Challenges clubs often face
The club relies too heavily on membership fees
When most income comes from one source, rising costs or drops in participation can quickly create financial pressure.
Grants are difficult to find and apply for
Funding opportunities exist, but many clubs don’t know where to look or don’t have the time to stay on top of applications.
Sponsorship feels difficult to secure
Local businesses are interested in supporting the club, but many clubs lack the time, structure or confidence to approach sponsorship consistently.
Fundraising happens reactively
Fundraising often depends on a small number of volunteers organising one-off events rather than following a longer-term plan.
Covering costs is becoming harder
Equipment, facilities, kit and day-to-day running costs continue increasing, making it harder for clubs to create financial breathing room.
How clubs start improving this
Bring money in from more than just subs
Build knowledge on other ways the club can generate income through sponsorship, fundraising, grants and events.
Stop fundraising being a last resort
Create a better plan for fundraising activity across the year instead of relying on occasional events when money feels tight.
Make sponsorship easier to tackle
Give local businesses clearer reasons to support the club and make sponsorship feel less like a donation and more like an opportunity.
Feel more prepared for rising costs
Build better habits around planning ahead for equipment, facilities, travel and the day-to-day costs of running the club.
Support available for this challenge
Building stronger income takes more than finding a single grant or sponsor.
It comes from creating a more reliable mix of income across memberships, funding, sponsorship and other opportunities.
Funding Focus
Identify funding opportunities, improve grant readiness and build confidence in securing external funding.
Sponsorship Focus
Create stronger sponsorship opportunities and build more valuable partnerships with local businesses.
ThriveHub resources
Access practical guides, templates and resources covering funding, sponsorship, Gift Aid and income generation.
Fund Finder
Discover grants and funding opportunities relevant to your club without spending hours searching.
View Fund Finder >
Make more of the income you already have
Small improvements to payments, events, fundraising and other club activities can make a significant difference over time.
The Thrive4Grassroots platform helps clubs collect payments more effectively, manage events and gain a clearer picture of club finances.
Try the financial calculator
Use the financial calculator to understand income mix, financial dependency and where opportunities to strengthen club income may exist.
Build a club that feels financially stronger long term
Improve my club
Find out where new income opportunities may exist across your club and get practical next steps to help build stronger financial stability long term.